Tell Your Story with Packaging

Overly dramatic? Well actually, think about it for a moment. To start with, there are over half a million recognisable brands in the world. Not to mention the million of lesser-known brands. Millions of brands making billions of products, and they all need labels. It’s a major issue, especially with sustainability very much on the top of the list of priorities for 2023.

Timeless Elegance of Glass

Look at this way, your packaging is often the first time your potential customer meets your brand. You only get one chance to make a first impression, so make it count! Glass packaging, with its timeless elegance and versatility, has become a captivating canvas for brands to convey their values and engage consumers in their stories.

Ideal Choice for Premium Brands

Glass is a material known for its transparency and purity, holding a unique appeal for consumers. Its ability to showcase products in their natural beauty and protect them from external elements makes it the ideal choice for premium brands.

Brands that understand the importance of visual storytelling use glass packaging to elevate and communicate their core values. A good example: an eco-conscious skincare brand will opt for sustainable glass bottles to symbolise their commitment to the environment, creating an emotional connection with environmentally conscious consumers.

Helping Customers
Meet Sustainability Goals

Calaso glass packaging is the ideal choice for exclusive or luxury brands that also have an ecological story to tell. Every part of our production process has been critically examined. Locally sourced raw materials, CO2 friendly production using renewable energy, recycling and reusing glass solutions. We are always thinking about how we can lower our carbon footprint to meet sustainability goals. And, just as important, helping our customers to meet theirs.

Unique Decoration Techniques for Your Unique Story

By fully utilising glass packaging as a storytelling medium, brands can evoke emotions that resonate deeply with consumers. A luxury perfume brand, for example, may craft intricate bottle designs to convey a sense of sophistication and exclusivity. Creating a unique sensory experience, making the product more memorable and desirable. The weight, texture, or smoothness of glass bottles can summon a sense of luxury, trust, and authenticity in the minds of consumers. These emotional connections can lead to long-lasting brand loyalty and positive word-of-mouth.

Distinguish Yourself with Calaso

We can decorate the glass packaging of your choice with many different techniques performed in-house: spraying, printing, frosting, metallising, almost any finishing effects are possible.

The range of techniques provide you with the opportunity to make something very special indeed. A good example of this, Keune, the Dutch professional hair cosmetics company, asked Calaso to help them produce a limited-edition hair serum to celebrate their 100th anniversary. A unique 50 ml Victor bottle designed by contemporary artist, Joseph Klibansky. Literally, a work of art, designed to inspire hair artists worldwide.

Book a Free

Would you like some assistance in bringing your product story to life on your packaging?

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