WildGlass: Bold, Recycled, Unapologetically Sustainable
In a world increasingly focused on circularity and conscious consumption, packaging is undergoing a radical transformation. Brands are moving beyond the polished, the pristine, and the predictable towards choices that are bold, meaningful, and visibly sustainable. Hence, Wildglass. Packaging that embraces natural imperfection, honours environmental responsibility, and turns discarded material into something truly extraordinary.
Where traditional glass packaging often prioritises perfect clarity and symmetry, WildGlass takes the opposite approach and that’s its strength. No two WildGlass containers look exactly alike. Slight variations in tone, texture, and surface bubbles are part of the design, not a flaw. It’s these organic differences that make each bottle or jar feel authentic, intentional, and one-of-a-kind.
This ‘perfectly imperfect’ aesthetic appeals to brands that value storytelling and purpose, those who want their packaging to reflect a deeper ethos of transparency, honesty, and individuality.
A Circular Step Forward
At the heart of WildGlass lies a commitment to circular design. By making use of post-consumer recycled glass, this material helps:
- Lower carbon emissions in production
- Reduce reliance on virgin raw materials
- Close the loop by giving discarded glass a new life
And because glass is infinitely recyclable, choosing WildGlass supports long-term sustainability without compromising on quality or shelf appeal.
Why WildGlass Works for Brands
For brands in the beauty, wellness, food, or lifestyle space, WildGlass offers a rare combination: eco-credibility and shelf distinction. It’s especially well-suited for companies that want their packaging to visually signal environmental values, without needing to say a word.
Some of the key benefits:
- Premium meets purposeful: Communicates value through design and material story
- Made for visibility: Stands out on the shelf with its tactile, raw look
- Versatile formats: Available in a growing range of sizes and styles
- Compatible with Calaso closures: Easily matched with our design-forward caps and lids
A Natural Fit at Calaso
At Calaso, we believe packaging should be as thoughtful as the product it holds. That’s why WildGlass is such a natural fit within our portfolio. It allows brands to deliver a premium unboxing experience, while staying aligned with sustainability goals.
From low MOQs to full packaging systems, we make it easy to integrate WildGlass into your range. Whether you're launching a new product or giving an existing line a more sustainable edge, we’re here to support you at every step.
Go Wild with Your Packaging
Explore the WildGlass range or connect with our team to see how it can bring your next project to life.